It's about promoting creativity. It defines it, and discusses its importance and affects on our lives. I have created a corporate identity for a publishing house and named it Bloom, which is launching an awareness campaign targeted to parents and teachers, to promote and not to kill creativity in children and students. This campaign is going to be followed with an agenda and an exercise folder to introduce creativity in to homes and schools. and to create fresh and healthy communication between children and their parents or teachers by providing tips and exercises to enhance and nurture their creativity.
Why promoting creativity in Amman?
Creativity is an important aspect in our lives, it helps us in many different fields.I think that everyone should have individuality in thinking, problem solving, and producing ideas, uniqueness in their own style, as in clothing, housing, work, and also in cooking, that can only be brought about by enhancing the meaning of creativity in our daily lives. Generally, People in Amman are misunderstanding the term ‘Creativity’. It needs to be redefined and implemented. Amman is booming economically, which leads to many different projects that are being constructed. My opinion is that we need to establish a sense of creativity and enhance it in those people who are about to change the face of Amman. Without this creativity, Amman would be like any other city in the world.
Why parents and teachers?
I chose parents and teachers as my target because they both play a big role in children’s growth.parents, school principles and teachers in Amman through my observation, are killing creativity by not allowing the children to express themselves. but by welcoming creativity to their lives their children will grow with original minds in a creative atmosphere, for a brighter and more successful future.
Why Bloom?
Bloom is the state or period of flowering, or the greatest beauty. I chose Bloom and ريعان in arabic as a name because it reflects the children's growth with creative minds. further more , it shows how our life will be with creativity, colorful and bright.
about the brand identity:
colors: first, i chose white as a background to express purity, and the 5 colored strips taken from the basic colors of the rainbow in order to reflect creativity in our lives.
icons: each icon shows the importance of creativity in our lives, heart means soul, apple means health, light bulb means bright ideas and originality, leaf means growth and graduation hat mean success.
About Bloom's products:
The agenda has weekly tips and exercises targeted to parents and teachers to help them understand the meaning of creativity and how to apply it at their homes and schools.
The creative folder includes learning and fun exercises to allow parents and teachers to interact with their children in order to enhance their creative thinking.
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